Lacrosse, known as the Creator’s Game, has its roots and origins in the Indigenous communities of North America. The game was known under many different names such as “Baggataway” and Tewaarathon.”
In 1867, in Kingston, Ontario, a national body to govern the sport of lacrosse in Canada was formed. Over 150 years later this governing body is now known as Lacrosse Canada.
Lacrosse, known as the Creator’s Game, has its roots and origins in the Indigenous communities of North America. The game was known under many different names such as “Baggataway” and Tewaarathon.”
In 1867, in Kingston, Ontario, a national body to govern the sport of lacrosse in Canada was formed. Over 150 years later this governing body is now known as Lacrosse Canada.
Lacrosse Canada’s new brand emblem unifies the sport of lacrosse in Canada by better aligning the governing body, national teams, and national championships under a single identity. It was important to honour the indigenous roots of the sport in Canada. The feathers on the shaft pay homage to its founders and the connection between the owner & creator.
Brand
In Action
A Note From Our Executive Director
WELCOME,
Lacrosse Canada recognized the need for an organization rebrand to better reflect the values and identity of the Canadian lacrosse community.
While the pandemic put a hold on many sports across our country, it also provided an opportunity to move forward with our rebrand. Lacrosse Canada’s new identity was developed to better reflect our organization while keeping the sport’s traditional roots at the forefront.
There are exciting opportunities ahead for lacrosse, both nationally and internationally. Lacrosse, Canada’s national summer sport, is returning to the Canada Summer Games in 2022 after a 37-year hiatus.
Internationally, World Lacrosse is pushing for Olympic inclusion and developing a six-on-six game format. As lacrosse continues to grow around the globe, this was an investment in the Canadian lacrosse community’s future as we move ahead with the rest of the world.
We are looking forward to when our lacrosse community can once again fully participate in the sport and attend national championships. When that time comes, the new Lacrosse Canada brand will be ready to inspire further passion for the game of lacrosse.
Jane Clapham Executive Director